According to a statement released shortly afterward by Peabody, "The site is in fact a hoax, making inaccurate claims about Peabody and coal."
Sadly, Peabody's reputation doesn't reflect a willingness to own up to its ongoing peddling of coal, which causes death and illness from extraction to combustion. However, they are known for being Newsweek's most environmentally destructive company, their massive Black Mesa strip mining operation and persistent global warming science denial through mouthpieces like Fred Palmer and fronts like the American Coalition for Clean Coal Electricity.
Peabody's statement continues [emphasis added], "Peabody is proud to help hundreds of millions of people live longer and better through coal-fueled electricity," except of course for at least 13,000 people in the U.S. coal prematurely kills each year from air pollution alone, let alone the impacts of strip mining, rail transport, mercury contamination, and other phases of coal's life cycle. Check out the conclusions of Dr. Paul Epstein, director of Harvard Medical School's Center for Health and the Global Environment, for the True Cost of Coal.
While Peabody's statement pledges to be a "global leader" in scrubbing its inherently dirty operations, their money does not appear to be where their mouth is. Since the beginning of 2011, Peabody has already spent almost $2,000,000 on federal lobbying on numerous dirty legislative deeds, such as attacking the Clean Air Act, preventing pollution regulation of coal operations, promoting false Carbon Capture and Storage solutions, which the American Physical Society just declared to be prohibitively costly. Prior to 2011, Peabody spent over $20 million on similar efforts from 2008-2010, on top of almost $400,000 to federal politicians and their leadership PACs in the same time frame.
More about the Peabody prank can be found on the website of the Yes Men, who have taken credit for the actions that Peabody should actually commit to. Too bad for the asthmatic children whose parents do have to take economic responsibility for the coal industry.